About the job

Job summary

Do you have the flair to create stand-out videos to capture the attention of your audience by using design skills with Adobe software?

Can you champion digital engagement and social media?

Would you like the opportunity to join our fast paced digital content team to innovate and drive our video content forward?

If so, we'd love to hear from you!

Job description

We’re looking for a Video Content Lead to join our fast-paced digital content team to innovate and drive our video content forward. You will be a senior manager within the digital content team, providing direction and leadership for a small team of videographers.  

This will be a hands-on role, where you will still play an active part in developing videos to support the department’s work. You will develop clear workflows for the production team, ensuring the team meet deadlines and resource is allocated where appropriate.

You will also work closely with special advisors, communications, and policy colleagues to ensure we are communicating messages in the right way. You will work closely with the Secretary of State and Ministers and have the confidence to help shape and direct content that will help us reach our target audiences.

You will have experience of using insight to assess the effectiveness of content and channels used, drawing conclusions to improve digital communication and the user experience.

As part of the role, you will be required to attend visits and filming locations so there will be a travel element involved which may also include international travel as well as national travel around the UK.

Out of hours working is also a key feature of this role as you will be required to accompany Ministers on visits and complete videos to tight deadlines. 

Responsibilities 

• Lead the team to deliver professional video content to a high standard building trusted relationships and working closely with senior stakeholders to deliver innovative and creative video products.
• Proactively recommend filming opportunities and creative approaches which you and your team will develop at pace into high quality videos for channels.
• Accompany colleagues, senior stakeholders, and Ministers on visits to deliver high quality video products.
• Work closely with the Strategy and Design leads to ensure we are developing content with channels/audiencein mind and brand guidelines are met, covering their remits during absences.
• Draw on knowledge of emerging trends in digital and social media to ensure content is innovative and consistent, being alert to emerging issues which might impact or benefit this work.
• Use insight gained to assess the effectiveness of content used on social/digital media channels and to recognise patterns and trends, drawing key conclusions to help improve the impact of our digital communication.

For an in-depth insight into the role please refer to the Role Profile.

Person specification

About You

You will be confident when communicating with senior stakeholders. You will be proactive, adaptable, and flexible. You will be aware of the current news agenda using judgement to inform video production ideas and being receptive if changes are needed.

You will have the experience of managing a small team where you can lead and utilise resources and the skillsets to achieve objectives. You can work at pace and will have the ability to manage conflicting tasks. You will have experience of using Adobe software.

Additional Information

A minimum 60% of your working time should be spent at your principal workplace, although requirements to attend other locations for official business, or carry out detached duty in another DfT workplace, will also count towards this level of attendance. 

Occasional travel to other DfT offices will be required.

For further information on the role, you can contact both Sophia Cawthorn (Sophia.Cawthorn@dft.gov.uk) and Matt Edwards (Matthew.Edwards@dft.gov.uk) 

Benefits

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.

Find out more about what it's like working at the Department for Transport.

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

How to apply

As part of the application process you will be asked to complete a CV and Personal Statement.

Please tailor your CV to suit the role. For your Personal Statement, please provide detailed evidence of the following: 

• Experience of project managing and developing high-quality video content to tight deadlines using Adobe suite experience, in particular Premiere Pro, After Effects and Illustrator
• Proven experience of line management and leadership, overseeing an individual’s work schedule and professional development
• Ability to work at pace, respond quickly, flexibly, and imaginatively to events and prioritise under pressure juggling both immediate and long-term projects based on conflicting demands
• Experience and understanding of monitoring, analysing, and evaluating digital content success and using insight to inform future content development and distribution
• Presenting and communicating in formal and informal settings to a wide range of audiences
• Experience of working with senior stakeholders.

Please fully utilise the 750-word count when completing your Personal Statement.

You will also be asked to submit a video showreel to demonstrate the following:

• Strong technical experience of using Adobe Creative Suite in particular Premiere Pro, After Effects, Audition to develop creative content for digital channels.

Please provide a web link (e.g. YouTube, Vimeo or Google Drive) within your personal statement to your showreel (does not need to be transport specific) including examples of your work that you feel best demonstrate your creativity and technical experience. The show reel should not exceed 2 minutes in length. DfT run ‘name blind’ recruitment, where your personal details are not seen by those assessing your application. As such, you must not include your name or any personal details in the video, when naming the video or any usernames associated with where the video is hosted. 

The sift is due to take place 11th January 2024

Interviews/assessments are likely to be held from 24th January 2024  

We’ll try to meet the dates we’ve set out in the advert. But there may be occasions when these dates will change. We’ll give you plenty of notice of any important dates.

The selection process will be designed specifically for the role. As a result, your assessment will include:

• An interview 

You’re encouraged to become familiar with the role profile and the Government Communications Framework, as you may be assessed against any of the criteria recorded within.

Should a large number of applications be received, an initial sift may be conducted. Candidates who pass the initial sift may be progressed to a full sift or progressed straight to assessment/interview.

Government Communications Framework

Please see attached candidate notes for further information about our recruitment process.

The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

You can read more about Success Profiles here.

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you cannot access the information on our website for any reason, please email DRGComms@dft.gov.uk for assistance.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window). People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.