About the job

Job summary

This role has opened up for an experienced marketer with a strategic mind-set and “hands-on" campaign delivery expertise, to support the creation and execution of marketing activity with the aim of increasing tourism value for England. 

Working as part of the Global Marketing division with a focus on England, you will be part of a matrix team delivering impactful B2B and B2C communications, supporting England’s tourism industry with the tools they need and building demand to drive value back into the industry post-Covid.

You will work with and develop your two-line reports to deliver key elements of the marketing plan across all channels, customising your approach depending on need. You will set KPIs, deliver brand consistency across the customer journey and embed new ways of working with the team.

You will also help to establish a new brand proposition for England and its customers and help ensure that we develop all channels and lead on delivery tactical domestic campaigns to present a clear and consistent message to our customers.

 Internally and externally, you will engage and listen to the industry and champion the cause of England. You will be a catalyst for change and challenge the market teams and the wider marketing team to explore creative and innovative ways to deliver for these markets. You will be a leader and drive excellence in the marketing team, and ensure England is consistently on the agenda of the senior management team.

Job description

Please refer to the job description for more information.

Person specification

Please refer to the job description for more information.

Benefits

• Flexible Working – We work to make flexibility a reality, and welcome conversations of flexible working from day one.
• Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years’ service plus you will get an additional 2.5 ‘Privilege Days’ each year.
• Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary.
• Enhanced Parental and Family Leave Policies.
• Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on the job learning opportunities, mentoring schemes, and formal training. We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning.
• Bicycle Scheme loans.
• Eye Care Voucher.
• Staff discounts on VisitBritain Shops.

Things you need to know

Selection process details

Create an account on https://visitbritain.ciphr-irecruit.com/Applicants/vacancy and complete an application with personal statement highlighting your suitability for the role and submit it.

The shortlisted candidates will be invited to attend an interview with the selection panel.

For more information on our interview process, please navigate to - https://www.visitbritain.org/careers 

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.