About the job

Job summary

Create and oversee the paid media and customer engagement marketing strategies to maximise income and brand engagement. Analyse customer behavioural and buying data as well as sales trends, Google Analytics data, media data and market research to create actionable insight for your end-to-end marketing customer journey mapping and conversation rate optimisation (CRO) plans. Being our expert in CRO within marketing journeys you will support the wider Marketing and Membership team to embed this approach in plans to drive ticket sales, brand and cause engagement, fundraising income, retail sales and other goals. 

Job description

You will own and oversee the delivery of the media strategy across all paid channels with a particular focus on paid search, paid social, display, programmatic and out of home. You will oversee the email marketing programme and be a subject matter expert for our Marketing tool, D365 Marketing and its integration with membership, ticketing, CRM, single basket and all the other parts of our connected tech stack.

Person specification

You will have exceptional experience of creating and delivering performance marketing strategies within a commercial environment. Your proven skills in proactively analysing data and creating test and learn plans to optimise marketing activity across paid media and email will be essential to this role. You will be experienced in working with CRM systems, proactive in creating opportunities, driven by innovation and be comfortable working in a matrix team environment.

Benefits

Our fantastic benefits package includes opportunities for continuous learning, a generous annual leave entitlement, flexible working to help you maintain a healthy work-life balance, an Employee Assistance Programme and other wellbeing support such as cycle to work scheme and discounted gym membership. We also offer a competitive pension, an employee discount scheme and free entry into a wide range of national museums and galleries, as well access to our own beautiful gardens at Kew and Wakehurst.

Things you need to know

Selection process details

To apply for this role, please submit your application through the Kew Gardens website.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.