About the job

Job summary

DBT’s marketing team is looking for a Senior Marketing Campaign Manager to support its award-winning and innovative UK-facing work. 

This is an exciting opportunity to be a senior manager within a dynamic and diverse team that works alongside industry leading external agencies. You will help to design, develop, implement, and evaluate innovative and creative marketing campaigns and communications strategies that have measurable impact.

Campaign activity is broad and spans above the line, below the line, PR, and low cost / no cost communications. As such, we welcome applications from candidates with experience from a range of disciplines, either agency or client side, including media planning, strategy, PR, creative, or digital.

You will be an integral part of the campaign development and delivery, as well as taking individual accountability for leading a number of projects and workstreams.

This is a small but dynamic and creative team of marketing experts that deliver DBT’s marketing campaigns. This team works collaboratively with other functions and teams in the Department to create effective campaigns that meet our objectives. This team works in a highly matrix fashion, with members based in DBT hubs across the UK.

Job description

Key responsibilities include the following:  

• Drive effective marketing, advertising, and PR activity – identify creative solutions that attract attention, and drive audience action.
• Engage and collaborate across teams (both within Communications and Marketing and the wider Department) to find innovative solutions to deliver, while ensuring value for money.
• Work with third party agencies and in-house teams to produce compelling content and creative for both above the line and through the line activities. Overseeing and managing production to ensure content is engaging and delivered on time to a high standard.
• Support campaign channel planning and budget management of multi-channel integrated campaigns.
• Support on campaign research and insights; commission, review and analyse research activity – identifying relevant insights that can help the campaigns to successfully deliver against behaviour change objectives and/or monitoring KPIs to adapt and improve campaign performance.
• Engage with partners and external stakeholders to maximise advocacy and leverage earned channels.
• Engage with stakeholders across department to ensure our marketing and communications offer is tied back to business strategy. Provide advice and support to colleagues across the department on business facing messages, including locally delivered activities. 

Direct and supervise the activities of other team members to deliver against all the above. 

Person specification

Essential Criteria

• Experience across one or more communication disciplines, including creative development, digital marketing, PR, advertising, and partnership marketing.
• Analysing and synthesising insights to inform communications and marketing strategies.
• Developing communication plans, including evaluation strategies.
• Working with agencies to commission and deliver compelling content.
• Implementing low cost/no cost ideas which support marketing and campaign delivery.
• Delivering to tight deadlines and managing uncertainty and competing priorities to achieve objectives.
• Leading internal and external teams with excellent project management skills to plan and deliver projects to a high standard.
• Agency / supplier management.
• Internal and external stakeholder management.
• Line management.

The above is an outline of the tasks, responsibilities and outcomes required of the role. You may carry out other duties as may reasonably be required by the Directorate. 

Desirable Criteria

• Experience of behaviour change marketing campaigns.

Personal Attributes & Skills

This role requires a creative, organised individual with well-rounded experience across communications, marketing and PR.   

The person should: 

• Be proactive, with a positive personality.
• Be a strategic thinker who can use audience insight to inform all decision-making.
• Work using own initiative using analytical thinking – the ability to see opportunities and challenge processes as a means to improving outcomes or ways of working.
• Be capable of managing and leading multiple projects.
• Have excellent attention to detail.  
• Be a strong communicator.  
• Be resilient and able to deliver at pace.

Benefits

Alongside your salary of £39,384, Department for Business and Trade contributes £10,633 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.

Interviews for this vacancy will be conducted virtually. We will, however, consider in-person interviews by exception.

Please ensure that you check your emails regularly as all updates from us will be sent to you this way.

To apply for this post, you will be asked to complete the following as part of the online application:   

• A CV setting out your career history, with key responsibilities and achievements. Provide employment history that relates to the essential criteria, and that any gaps in employment history within the last 2 years are explained. The CV should not exceed more than 2 x A4 pages.
• A Personal Statement explaining how you consider your personal skills, qualities and experience provide evidence of your suitability for the role in reference to the essential criteria.

It is likely that the sift will take place 1-2 weeks after the closing date and interviews 3-5 weeks after the closing date though this is subject to change.

In the event of a large number of applicants, an initial short sift will be conducted on the CV only. Candidates who pass the initial sift may be progressed to a full sift or progressed straight to assessment/interview. 

Reasonable Adjustments

We are committed to supporting candidates so they can perform at their best throughout the recruitment process. This includes making reasonable adjustments to our process. In order to request an adjustment: 

Complete the ‘Assistance required’ section on the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. 

Alternatively contact the Government Recruitment Service at DBTrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.  

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Candidate Support

You may want to join a virtual Candidate Support Session. These sessions include helpful tips and advice on the recruitment process, from application to interview.  

Please see attached Candidate Pack for further information on: Diversity and Inclusion; Benefits; Learning and Development; Working Patterns and what we deliver as a department. 

Further Information:

• A reserve list may be held for a period of 12 months from which further appointments can be made. Reserve Lists will be for each location and appointments made in merit order based on location preferences.   
• Any move to the Department for Business and Trade from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments.
• The Department will not consider sponsoring a visa or issuing a Certificate of Sponsorship. We are unable to offer advice on any Visa and Immigration cases.  
• New entrants are expected to join on the minimum of the pay band.  
• Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty. Any applicant who has details held on the IFD will be refused employment.   
• A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.  
• Terms and Conditions are attached.  Please take time to read the document to determine how these may affect you.
• Please note – the successful candidate will be expected to remain in post for a minimum of 18 months before being released for another role.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service/Disclosure Scotland/Access NI on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading. 

For further information on the Disclosure Scotland confidential checking service telephone: the Disclosure Scotland Helpline on 0870 609 6006 and ask to speak to the operations manager in confidence, or email Info@disclosurescotland.co.uk 

For further information on the Access NI confidential checking service telephone: the Access NI Helpline on 0300 200 7888 and ask to speak to the operations manager in confidence, or email accessni@ani.x.gsi.gov.uk 

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.