Senior Digital Performance Analyst
Department for Business and Trade
About the job
Job summary
As a Senior Digital Performance Analyst you will be part of a high performing and dynamic team. You will be responsible for communicating analysis and insight across Digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.
You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will contribute to decision-making throughout the product life cycle, as well as work in collaboration with user researchers, developers, and other roles throughout the product life cycle.
You will be able to identify and apply the most appropriate analytical techniques to bring different sources together to tell a story and involve teams in analytics to increase consensus and challenge assumptions.
You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user centric approach and manage competing priorities, collaborate with professions that are focused on user-centred design (for example, user research, user experience, content, design, business analysis).
You will have a knowledge of quality assurance techniques, as well as identifying the right data sources and then validate and understand how to interpret the results.
This role is available in seven UK locations and can only be worked from within the UK, not overseas. Most DBT employees will be working a hybrid pattern, spending 2-3 days a week (pro rata) in the office on average. Changes to these working arrangements are available in certain circumstances but must be agreed with the vacancy manager and in line with the requirements of the role and can only be discussed with successful candidates. Travel to your primary office location will not be paid for by DBT, but costs for travel to an office which is not your main location will be covered.
Job description
Responsibilities
You will be an experienced Performance Analyst who can:
Develop and manage a programme of work, oversee and manage the team of performance analysts.
Analyse data to create compelling, evidence-based, data stories to share with stakeholders which drive data led decisions.
Design and implement digital performance dashboards that support decision making and increase visibility on the performance of delivery projects.
Dashboard development working alongside Monitoring and Evaluation and Analysis colleagues to define and measure target populations for digital products and look at options to measure market penetration.
Chair and manage the Advisory Group on Dashboards for DDaT's products and services.
Develop and maintain Key Performance Indicator frameworks.
Inform the iterative design of the service or product to ensure effectiveness and efficiency.
Make sure data and analysis is of high quality and accuracy, and work with a variety of qualitative and quantitative data.
Understand different data sources, including web analytics, user feedback and other MI sources to provide a holistic analysis of the data.
Develop forecasts and building predictive and customer focused models.
Reporting the results at senior levels
Ensure there is a system in place for robust QA of the analysis.
Set up and measure AB testing.
Person specification
Essential Skills and Experience
You will need to have demonstrable skills and experience of:
Strong experience and knowledge of performance analysis on large scale/multi project environments, including experience of measuring outcomes and ROI against defined KPIs and performance frameworks; experience setting up quality assurance mechanisms; and awareness of constraints of GDPR and an understanding of cookie policies.
An ability to build on performance measurement frameworks, understanding analysis and lead on driving these forward.
A technical understanding of Data capture, Data Analysis, and Google Analytics, including strong experience of using Google Analytics 360, Google Tag Manager and Data Studio (or similar reporting tool) for user-centred analysis and to evaluate service and/or product performance; fundamental knowledge of best-practice analytics principles in web analytics and approaches to digital measurement; and understanding and/or experience of conversion rate optimisation.
Communicating analysis and insight, with experience of visualisation tools to provide stakeholders performance insights such as Google Data Studio or Amazon QuickSight, including experience of ‘storytelling’ through data and explaining user behaviour; experience of communicating and sharing learnings across teams, and the wider organisation, promoting a user-centred culture and participating in technology communities; and a knowledge of other data analysis and visualisation tools as a bonus.
An understanding of analysis across the product life cycle, with knowledge of how to deep dive into data to explain the ‘what’ and the ‘why’ of the user journey, and experience of collaborating with other teams to use data to improve products and/or services through UX design and making evidence-based decision making.
Desirable Skills and Experience
These are not necessary but would be ideal if you:
Experience of working within an Agile Delivery team and an understanding of user-centred design and analysis.
Experience of working with developers to capture further bespoke metrics via the dataLayer
Experience of AB/multivariate testing.
Understanding of using digital APIs for analytics and data capturing.
Knowledge of digital marketing measurement and campaign reporting
A knowledge of SQL
Benefits
Alongside your salary of £52,000, Department for Business and Trade contributes £14,040 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
Things you need to know
Selection process details
Unless otherwise specified, all interviews are currently being held online. Please ensure that you check your emails regularly as all updates from us will be sent to you this way.
Sift will take place week commencing: 8th January 2024
Interviews will take place week commencing: 29th January 2024
Please note these dates are indicative and may be subject to change.
As part of the application process you will be asked to upload a CV and complete a personal statement outlining your experience, skills and fit for the role.
Your personal statement must be a maximum of 1000 words clearly outlining how you meet the essential technical skills and experience outlined above. You can use bullet points and subheadings if you prefer. As well as evidencing the criteria you should also touch upon why you're interested in DBT and in this role. Applications without a letter/statement will not be considered.
At the sift stage for this role, we will assess your CV and personal statement against the essential skills and experience listed above, so please ensure these documents evidence these criteria. If we receive a high volume of applications, we will conduct a ‘short sift’ and read one element of your application. For this campaign a short sift would be conducted based on: CV only.
How We Interview
At the interview stage for this role, you will be asked to demonstrate relevant Technical Skills and Behaviours from the Success Profiles framework. A role-specific list of these can be found below.
There will be a technical element within the interview where you will be asked questions about your specific professional skills and knowledge relating directly to the job role.
We will assess you against the technical skills set out in the Digital, Data and Technology Profession Capability Framework under ‘Senior Performance Analyst’. Detailed explanations of each technical skill can be found here:
https://www.gov.uk/guidance/performance-analyst
We will also assess you against the following Behaviours:
Working Together
Changing and Improving
Communicating and Influencing
Reserve List
Appointments may be made to candidates in merit order based on location preferences. Candidates who pass the bar at interview but are not the highest scoring will be held on a 12-month reserve list for future appointments. Candidates who are judged to be a near miss at interview may be offered a post at the grade below the one advertised.
Security Clearance Details
All security clearances require you to provide evidence of your UK footprint where you have been physically present in the UK.
The requirement for SC clearance is to have been present in the UK for at least 3 of the last 5 years.
Failure to meet the residency requirements will result in your security clearance application being rejected.
If you require SC clearance you will need to provide evidence of the below requirements.
Checks will be made against:
Departmental or company records (personnel files, staff reports, sick leave reports and security records).
UK criminal records covering both spent and unspent criminal records.
Your credit and financial history with a credit reference agency.
Security Services record.
Location Details
Further Information
If successful and transferring from another Government Department a criminal record check may be carried out.
The Department for Business and Trade embraces and values diversity in all forms. We welcome and pride ourselves on the positive impact diversity has on the work we do, and we promote equality of opportunity throughout the organisation.
Harmonised terms and conditions are attached. Please take time to read the document to determine how these may affect you.
Please note – the successful candidate will be expected to remain in post for a minimum of 18 months before being released for another role.
Any move to the Department for Business and Trade from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
New entrants are expected to join on the minimum of the pay band.
Reasonable adjustment
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should contact the DDaT Recruitment team before the closing date to discuss your needs.
Our recruitment process is underpinned by appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commission's Recruitment Principles.
The Civil Service Code sets out the standards of behaviour expected of civil servants. If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DBT by email: ddat.recruitment@trade.gov.uk.
If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment. Click here to download a PDF about the Civil Service Commission/Complaints.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
For further information and to apply please click the link to direct you to the advertisers website.
The Department for Business and Trade embraces and values diversity in all forms. We welcome and pride ourselves on the positive impact diversity has on the work we do, and we promote equality of opportunity throughout the organisation. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. Click through to apply and find out more.
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).
See our vetting charter (opens in a new window). People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.