Senior Digital Marketing Executive
Royal Botanic Gardens Kew
About the job
Job summary
The Senior Digital Marketing Executive supports the Digital Marketing and Paid Media Manager to successfully communicate Kew’s visitor, commercial, brand, fundraising and member offering through digital marketing campaigns across paid social media, display, PPC and other relevant digital marketing platforms.
The role is part of a team leading innovation across our marketing channels to increase sales and brand engagement and is responsible for delivering and measuring a series of campaigns, supporting our ‘always on’ activity and co-ordinating selected digital marketing channels (paid search and social media advertising). As part of an ambitious team, you will constantly look for new ideas, test and learn what works for our audiences and collaborate across channels to seamlessly combine digital and non-digital marketing.
Job description
We need someone with significant experience in direct to consumer marketing across paid digital media channels, especially social media advertising and search marketing. You’ll bring a creative mindset with the ability to create compelling ads across multiple audiences and channels.Person specification
You’ll also have strong analytical skills with a proven ability to collect and interpret data, using insight to make proactive recommendations for optimising our activity.
This role is based at Kew with the option of regular home working, subject to operational requirements.
Benefits
Our fantastic benefits package includes opportunities for continuous learning, a generous annual leave entitlement, flexible working to help you maintain a healthy work-life balance, an Employee Assistance Programme and other wellbeing support such as cycle to work scheme and discounted gym membership. We also offer a competitive pension, an employee discount scheme and free entry into a wide range of national museums and galleries, as well as access to our own beautiful gardens at Kew and Wakehurst.
Things you need to know
Selection process details
If you are interested in this position, please submit your application via the Kew Gardens website.
We are dedicated to equality of opportunity and welcome applications from all sections of the community. We are committed to interview disabled applicants who meet the essential criteria for the post.
No agencies please.
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.