About the job

Job summary

We recognise the challenges that people with protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including ethnic minorities, people with a disability, and people with gender diverse identities.

Are you an experienced campaign manager who has the creativity and ability to deliver insight driven, multi-channel behaviour change campaigns?

Do you have a track record of managing multiple stakeholders including external creative and media agencies to plan and develop paid-for integrated marketing campaigns

Would you like to work on high profile campaigns that tell compelling stories about transport?

If so, then we would love for you to apply!

This post is offered on a Fixed Term Appointment (FTA) basis to complete a finite piece of work. However, there could be potential of permanency.

Permanent Civil Servants will not be expected to change their employment status from permanent to fixed term appointment.

Internal applicants will be appointed on inward loan and subject to the terms of the agreed inward loan agreement. The expectation is that you will return to your previous post at the end of the loan period, which will need to be agreed with your line manager in advance.  

If you're employed by a non-departmental public body (NDPB) by moving jobs this will involve a change of employer and you may break the statutory rules on continuity of employment. 

Job description

The Department for Transport is a high-profile department at the heart of Government. We pride ourselves on first-class, creative communications that tell compelling stories about transport through the people that use it.

We are looking for a talented and confident marketing communications professional to provide 12 months cover for the role of Senior Campaign Manager, to deliver insight-driven behaviour change and awareness raising communications and across a range of paid marketing campaigns.

The successful candidate will be responsible for the day to day planning and delivery of campaigns. As a Senior Campaign Manager, you will provide expert marketing advice and project manage large budgets to deliver advertising, partnership marketing and PR activity. You’ll work closely with creative and media planning agencies, and forge strong relationships with important stakeholders, policy officials and Ministers’ offices.

We are an energetic, ambitious, and innovative team. This role requires someone with the skills, knowledge, and passion to develop insight-driven, audience-focused communications.

The wider communications team combines expertise in digital and content; external affairs; strategic communication; media relations; and marketing.

If you share our vision of being the 'best in class' and you have the expertise and enthusiasm to deliver in this role, then we look forward to receiving your application.

Responsibilities

Include, but not limited to:

• Planning and implementing campaign strategies including working with colleagues to develop an integrated media presence.
• Review research and use policy data to extract and identify relevant insights to shape campaign activity.
• Campaign planning and delivery across above and below the line channels including broadcast (e.g. radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.
• Creating multi-channel campaign plans – mapping channels to audiences to ensure the programme of activity lands effectively with our audiences.
• Working collaboratively with external commercial agencies to deliver high quality, cost effective collateral to agreed timescales and budget.
• Managing marketing budgets and driving value for money.
• Line management. 

For an in-depth insight into the role please refer to the Role Profile.

Additional Information

A minimum 60% of your working time should be spent at your principal workplace, although requirements to attend other locations for official business, or carry out detached duty in another DfT workplace, will also count towards this level of attendance. 

Occasional travel to other DfT offices will be required.

Person specification

You’ll be an experienced senior campaign manager who can hit the ground running, taking on campaigns within our fast-paced and supportive communications and policy environment. You are an insightful and creative manager, you have a track record of planning and developing paid-for integrated marketing campaigns.

You will be confident in reporting to key senior officials to ensure they are kept up to date on business intelligence and that risks are effectively managed. Using your resilience, you will manage multiple jobs prioritising conflicting demands.

Benefits

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance. 

Find out more about what it's like working at the Department for Transport

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

As part of the application process, you will be asked to complete a CV and Personal Statement.

Further details around what this will entail are listed on the application form.

Please look at how your experience relates to the role, and within your CV and Personal Statement please provide detailed evidence of your experience of the following:

• Using insight to develop highly targeted campaign strategy and media plans that support business objectives.
• Implementing multi-channel paid marketing campaigns, including managing budgets, working with external agencies, and demonstrating a strong understanding of a broad range of paid media channels.
• Experience of developing brand, influencer and media partnerships.
• A good understanding of the value of evaluation and experience of applying different methods to demonstrate the impact of paid campaigns.
• Excellent people and time management skills, including managing self and others to meet deadlines and working effectively with communications and external and internal stakeholders.

Your Personal Statement will be limited to a maximum of 1250 words.

The sift is due to take place from w/c 1st January 2024.

Interviews/assessments are likely to be held w/c 15th January 2024.

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates.

The selection process will be designed specifically for the role. As a result, your assessment will include:

• an interview with a presentation

This interview could be conducted online via Teams or face to face at one of our offices. Further details will be provided to you should you be selected for interview.

You’re encouraged to become familiar with the role profile and the Government Communication Service Framework, as you may be assessed against any of the criteria recorded within.

The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

Reasonable Adjustments

As a Disability Confident Leader employer, DfT is committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you cannot access the information on our website for any reason, please email DRGComms@dft.gov.uk for assistance.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you cannot access the information on our website for any reason, please email DRGComms@dft.gov.uk for assistance.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.