About the job

Job summary

Let us tell you a little bit about the role…

As a Product Adoption Manager, you will work directly with our product teams to accelerate product and service adoption across DBT. The role requires taking a user-centred approach in your decision making, helping to close the loop between users and our products both internally and externally. It will be your responsibility to add value by not just increasing user numbers, but by engaging and delighting the user at each stage of their journey. Message reinforcement and user retention will be equally weighted with driving awareness of new features and gaining new users. You will be required to monitor and measure the success of your adoption campaigns, while linking the outcomes back to DDaT and DBT strategic objectives. 

Whether you are joining from a product marketing, communications or digital background, this role will be varied and give you space to innovate and fine-tune your product adoption skills. The position sits in the Engagement and Strategic Adoption team and provides an opportunity to work closely with a large and growing community of DDaT professionals and DBT staff across the globe, offering you opportunities to stretch and develop in your career.

This role is available in seven UK locations and can only be worked from within the UK, not overseas. If your office location is London, you will be eligible to receive London weighting. DBT employees work in a hybrid pattern, spending 2-3 days a week (pro rata) in the office on average. Changes to these working arrangements are available in certain circumstances but must be agreed with the vacancy manager and in line with the requirements of the role and can only be discussed with successful candidates. Travel to your primary office location will not be paid for by DBT, but costs for travel to an office which is not your main location will be covered.

Find out about life at DBT, our benefits and meet the team by watching our recruitment video, visiting our website or reading our blog!

Job description

You will be an experienced Product Adoption Manager who can:

• Partner with Product Managers to drive awareness, growth and adoption of DDaT’s products and services
• Deliver effective adoption campaigns from discovery through to reinforcement
• Measure and provide analytics on engagement and adoption activities, understanding how they deliver to objectives and key results (OKRs)
• Use a variety of tactics and communication channels to reach and interact with intended audiences
• Create feedback cycles with product teams and users, closing the loop to facilitate continued improvements
• Produce and deliver presentations and workshops
• Consider innovative approaches to product adoption and communications
• Build strong relationships with internal stakeholders in DDaT and DBT
• Support the team to deliver internal DDaT and DBT events

Person specification

Essential Skills and Experience   

You will need to have demonstrable skills and experience of:

• Comfortable working autonomously in an agile and fast-paced environment
• Highly organised and able to juggle multiple workstreams
• Excited to support change and encourage engagement within and outside of DBT DDaTP
• Confident communicating with various stakeholders at all levels
• Excellent written and oral communication skills

Desirable Skills and Experience   

These are not necessary but would be ideal if you:

• Product marketing and/or communications experience
• Experience using Microsoft Dynamics
• A passion for digital, data and technology

Benefits

Alongside your salary of £32,858, Department for Business and Trade contributes £8,871 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Things you need to know

Selection process details

Interviews for this vacancy will be conducted virtually. We will, however, consider in-person interviews by exception.

Please ensure that you check your emails regularly as all updates from us will be sent to you this way.

Sift will take place week commencing: 29 January 2024

Interviews will take place week commencing: 05 February 2024

Please notes these dates are indicative and may be subject to change.

As part of the application process you will be asked to upload a CV and complete a personal statement outlining your experience, skills and fit for the role.

At the sift stage for this role, we will assess your CV and personal statement against the essential skills and experience listed above, so please ensure these documents evidence these criteria. Your personal statement must be a maximum of 500 words. You can use bullet points and subheadings if you prefer. As well as evidencing the criteria you should also touch upon why you're interested in DBT and in this role.  

If we receive a high volume of applications, we will conduct a ‘short sift’ and read one element of your application. For this campaign a short sift would be conducted based on: CV only.

How We Interview

At the interview stage for this role, you will be asked to demonstrate relevant Behaviours and Strengths from the Success Profiles framework. A role-specific list of these can be found below.

As part of your interview, you will be asked to deliver a short oral presentation, details will be provided prior to your interview. 

We will assess you against these behaviours during the selection process:

• Communicating and Influencing 
• Delivering at Pace
• Making Effective Decisions

We will also ask you strength-based questions, which are not listed in the advert. These are short questions that you should provide a natural answer to, therefore they demonstrate your innate strengths.  

Reserve List

Appointments may be made to candidates in merit order based on location preferences. Candidates who pass the bar at interview but are not the highest scoring will be held on a 12-month reserve list for future appointments. Candidates who are judged to be a near miss at interview may be offered a post at the grade below the one advertised.

Security Clearance Details 

All security clearances require you to provide evidence of your UK footprint where you have been physically present in the UK.

The requirement for SC clearance is to have been present in the UK for at least 3 of the last 5 years.

Failure to meet the residency requirements will result in your security clearance application being rejected.

If you require SC clearance you will need to provide evidence of the below requirements.

Checks will be made against:

• Departmental or company records (personnel files, staff reports, sick leave reports and security records).
• UK criminal records covering both spent and unspent criminal records.
• Your credit and financial history with a credit reference agency.
• Security Services record.
• Location Details

Reasonable Adjustments

We are committed to supporting candidates so they can perform at their best throughout the recruitment process. This includes making reasonable adjustments to our process. In order to request an adjustment: 

Complete the ‘Assistance required’ section on the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. 

Alternatively contact the Government Recruitment Service at DBTrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.  

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Candidate Support

You may want to join a virtual Candidate Support Session. These sessions include helpful tips and advice on the recruitment process, from application to interview.  

Please see attached Candidate Pack for further information on: Diversity and Inclusion; Benefits; Learning and Development; Working Patterns and what we deliver as a department.

 

Further Information:

• A reserve list may be held for a period of 12 months from which further appointments can be made. Reserve Lists will be for each location and appointments made in merit order based on location preferences.   
• Any move to the Department for Business and Trade from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments.  
• New entrants are expected to join on the minimum of the pay band.  
• Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty. Any applicant who has details held on the IFD will be refused employment.   
• A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.  
• Terms and Conditions are attached.  Please take time to read the document to determine how these may affect you.
• Please note – the successful candidate will be expected to remain in post for a minimum of 18 months before being released for another role.

Further Information

The Department for Business and Trade embraces and values diversity in all forms. We welcome and pride ourselves on the positive impact diversity has on the work we do, and we promote equality of opportunity throughout the organisation. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. Click through to apply and find out more.  

Our recruitment process is underpinned by appointment on the basis of fair and open competition and appointment on merit, as outlined in the Civil Service Commission's Recruitment Principles. The Civil Service Code sets out the standards of behaviour expected of civil servants. If you feel your application has not been treated in accordance with these principles and you wish to make a complaint, you should in the first instance contact DBT by email: ddat.recruitment@businessandtrade.gov.uk. If you are not satisfied with the response you receive, you can contact the Civil Service Commission, which regulates all Civil Service recruitment. Click here to download a PDF about the Civil Service Commission/Complaints.   

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service /Disclosure Scotland/Access NI on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading. 

For further information on the Disclosure Scotland confidential checking service telephone: the Disclosure Scotland Helpline on 0870 609 6006 and ask to speak to the operations manager in confidence, or email Info@disclosurescotland.co.uk 

For further information on the Access NI confidential checking service telephone: the Access NI Helpline on 0300 200 7888 and ask to speak to the operations manager in confidence, or email accessni@ani.x.gsi.gov.uk 

Feedback

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window). People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.