About the job

Job summary

At the Driver and Vehicle Licensing Agency (DVLA), we encourage applications from everyone, particularly groups currently underrepresented in our workforce. We pride ourselves on the positive impact diversity has and promote inclusivity and equality of opportunity for all. Our recruitment process is anonymised, which means that your name, date of birth and other personal details will not be seen by the sift panel.  

Do you have experience or an understanding of delivering a sales strategy?

Are you someone who enjoys working collaboratively and have a passion for delivering great customer service?

Do you enjoy looking for improved ways of working?

If so, we'd love to hear from you!

Job description

We have a high profile, unique opportunity within the DVLA for a Personalised Registrations (PR) Manager. You will be responsible for delivering the provision, commercial and operational elements of the Personalised Registrations sales scheme including web sales and auctions, ensuring sales and income targets are met. We will look for you to deliver business initiatives to increase product value and improve customer experience.

The role also provides vast exposure to develop a broad network with a wide range of internal stakeholders across the Agency, as well as external organisations.

Key accountabilities of the role include:

• Ensure revenue targets and customer service targets are achieved through the day to day operational management of the business which includes management of the PR auctions and the management of the DVLA PR website.
• To develop contribute towards business / sales strategy to ensure the long term success of the sales scheme.
• Support the identification, pricing, and performance monitoring of all registrations. Consider prices against market values to inform pricing strategies.
• Implement agreed business initiatives and process improvements. Provide SME advice and guidance to stakeholders, projects and initiatives.
• Represent DVLA at external events, provide SME advice to stakeholders, and promote positive customer and supplier relationship.
  

For an in-depth insight into the role please refer to the attached Role Profile.

Additional information

This role will be based in Swansea, and we will be operating a hybrid working model that allows you to work between home and on-site giving you greater flexibility about where and when you work, subject to business needs and this also allows for ongoing support, development, and collaboration with colleagues.  

Therefore, the expectation is that you will spend a minimum of 60% of your working time based at your principal workplace (DVLA). We would encourage you to discuss the working arrangements for this role with us during the recruitment process. 

Applications will be accepted from full time/part time/job sharers. Full time roles at DVLA consist of 37 hours per week. Part time and/or flexible working may also be available subject to the needs of the business.

If you have a flexible or part time working requirement, you should contact the vacancy holder in advance of making an application to avoid possible disappointment later in the process should your desired working arrangements not be compatible with the requirements of the role. To contact the vacancy holder, please use the job contact details listed under ‘Contact point for applicants'.

Person specification

We are looking for a highly confident individual with experience or an understanding of delivering a sales strategy. You will have previously worked in an operational planning role and understand what it takes to drive your team to the next level.

You will need strong interpersonal and relationship building skills allowing you to communicate effectively with an audience. We will look for you to drive innovation, change and be forward thinking, a true trusted advisor to the business who can influence key decision making.

Due to the high-profile nature of this role we will ensure you are media trained for TV/Radio and press interviews.

Additional Skills and Experience:

• Be adaptable and flexible, adjusting to the requirements and strategic direction of the Agency.
  
• A solid understanding of sales budgets and forecasting with the ability to perform analysis of financial data.
• Good analytical skills, able to spot trends and inconsistencies in data.
  
• Experience of managing internal and external stakeholders, driving performance and improvements.
  
• Highly resilient with strong organisational and planning skills, capable of prioritising a full workload.
  
• Able to motivate change and promote a continuous improvement culture.

We strive to ensure that DVLA is a great place to work where everybody can be their true self, be treated with dignity and respect, and according to their individual needs. We have a number of staff network groups run by staff to support their colleagues. 

Due to the evolving nature of the business, vacancies can become available at any time. Therefore, this campaign may create a reserve list to fulfil demand if it arises which will be held for a period of 12 months. 

Benefits

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. 

• Best in class learning and development tailored to your role  
• An environment with flexible working options where we encourage a great work-life balance 
• Generous average employer contribution of 27%, depending on rate of salary and chosen pension scheme 
• 25 days holiday, increasing by one day each year up to 30 days pro rata 
• Access to the staff discount portal 
• 24-hour Employee Assistance Programme providing free confidential help and advice for staff   

There are many more opportunities and great benefits of working at DVLA, visit our Careers website for further information.   

 

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.

How to Apply 

For this role you will need to submit a CV and a personal statement of up to 1250 words. We need to understand how your skills and experience meet all the essential criteria for this role. You can use any part of your life to demonstrate your skills and experience, but it must be relevant to the role. You can refer to your work experience, education, hobbies, or interests. 

You can decide the best way to structure your personal statement. You may choose to address each of the essential criteria on their own. Or you can give one example that covers all the essential criteria we are looking for. Click here for further guidance on submitting your CV and personal statement. 

It is essential when submitting your personal statement that you provide as much detail as possible, within the word count, against the essential criteria outlined below as this will be used in conjunction with your CV to assess candidate suitability to move to the next round in the recruitment process. 

For your CV and personal statement, please provide detailed evidence of your experience of the following essential criteria: 

• Experience of operational planning and delivery, satisfying and exceeding targets and customer service standards.
• Understanding of opportunities to deliver improvements to an existing sales strategy.
  
• Experience of internal and external stakeholder management and engagement – strong collaborative relationship background, examples of influencing stakeholders and managing challenge.
• Experience of contributing to the development and continual enhancement of services, driving change within your team and the wider function.

The sift is due to take place from Monday 5th February 2024.

Interviews will be held week commencing Monday 19th February 2024.

This interview will be conducted via a video interview, details of which will be provided to you should you be selected for interview. 

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates. 

If invited to interview, this may consist of a range of question types. These could include questions around behaviours and how you would respond in any situation as well as specific examples of things you have done. 

The selection process will be designed specifically for the role. As a result, your assessment will include: 

•              An interview and presentation  

You’re encouraged to become familiar with the role profile, as you may be assessed against any of the criteria recorded within. 

The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.  

For further information on Success Profiles visit our Careers website. 

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you cannot access the information on our website for any reason, please email DRGComms@dft.gov.uk for assistance.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.