About the job

Job summary

At the Driver and Vehicle Licensing Agency (DVLA), we encourage applications from everyone, particularly groups currently underrepresented in our workforce. We pride ourselves on the positive impact diversity has and promote inclusivity and equality of opportunity for all. Our recruitment process is anonymised, which means that your name, date of birth and other personal details will not be seen by the sift panel.  

Are you able to help deliver a lucrative sales strategy?

Can you effectively collate, monitor and interpret data?

Do you enjoy looking for improved ways of working?

If so, we'd love to hear from you!

Job description

We have a unique opportunity within the DVLA for a Personalised Registrations Executive. You will be responsible for compiling Personalised Registration sales events to deliver purchasing opportunities to customers. You will use systems and databases, particularly Microsoft Excel, to research market and customer behaviours by looking at previous trends and historical sales to understand demand and popular styles.

Using your findings to tailor your approach and pricing strategy, you will strive to maximise sales and achieve income targets. 

This is a unique, exciting opportunity to work in a challenging environment and deliver on a sales strategy. You will work in a close-knit team of 14 people, all of whom deal with personal registrations. We are passionate, energetic and supportive of each other, and make the effort to regularly work collaboratively and achieve success as a team.

Responsibilities

Your responsibilities will include, but will not be limited to:

• Supporting the day-to-day delivery of Personalised Registrations business operations to ensure revenue and customer service standards are achieved. Identifying opportunities, utilising sales and marketing methods to drive improvements.
• Coordinating and delivering multiple ongoing sales events, ensuring task deadlines are met by maintaining regular and effective communication with key stakeholders.
• Collating, monitoring and interpreting statistical information, producing regular MI reports to maximise efficiencies and annual income, and inform future forecasting.
• Developing and maintaining commercial understanding of the Personalised Registrations product by promoting brand values both internally in the DVLA and with external stakeholders.
• Supporting business initiatives and process improvements. Providing SME advice and guidance to projects and stakeholders.

There are currently no line management responsibilities attached to this role, however this could change in future with this and additional similar roles which may arise.

For further information about the role please see the attached role profile. 

Additional Information  

Applications will be accepted from full time applicants. Full time roles at DVLA consist of 37 hours per week. Flexible working may also be available subject to the needs of the business. If you have a flexible working requirement, you should contact the vacancy holder in advance of making an application to avoid possible disappointment later in the process should your desired working arrangements not be compatible with the requirements of the role. To contact the vacancy holder, please use the job contact details listed under ‘Contact point for applicants’. 

This role will be based in Swansea, and we will be operating a hybrid working model that allows you to work between home and on-site giving you greater flexibility about where and when you work, subject to business needs and this also allows for ongoing support, development, and collaboration with colleagues. 

Therefore, the expectation is that you will spend a minimum of 60% of your working time based at your principal workplace (DVLA). We would encourage you to discuss the working arrangements for this role with us during the recruitment process. 

Person specification

You will bring strong analytical skills and an eye for detail to this role, with the ability to notice trends and inconsistencies in data and identify the best way to maximise revenue.

We are looking for a committed team player who is passionate about finding ways to transform ways of working to improve outcomes.

You will have a working knowledge of Microsoft Excel with the ability to use basic formulae. The team is experienced in the finer details of how we work, and you will be supported to gain further skills and fully utilise our systems to enable you to perform to a high standard.

We strive to ensure that DVLA is a great place to work where everybody can be their true self, be treated with dignity and respect, and according to their individual needs. We have a number of staff network groups run by staff to support their colleagues. 

Due to the evolving nature of the business, vacancies can become available at any time. Therefore, this campaign may create a reserve list to fulfil demand if it arises which will be held for a period of 12 months. 

Benefits

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. 

• Best in class learning and development tailored to your role  
• An environment with flexible working options where we encourage a great work-life balance 
• Generous average employer contribution of 27%, depending on rate of salary and chosen pension scheme 
• 25 days holiday, increasing by one day each year up to 30 days pro rata 
• Access to the staff discount portal 
• 24-hour Employee Assistance Programme providing free confidential help and advice for staff 

There are many more opportunities and great benefits of working at DVLA, visit our Careers website for further information.   

 

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.

As part of the application process, you will be asked to complete a CV and personal statement. Further details around what this will entail are listed on the application form.

For this role you will need to submit a CV and personal statement of up to 1250 words.   

For your CV and personal statement, please provide detailed evidence of your experience of the following essential criteria:   

• Operational planning and delivery, satisfying and exceeding targets and customer service standards.
• Contributing to the development and continual enhancement of services.
• Collating, monitoring and interpreting data to maximise efficiencies.

Click here for further guidance on writing a CV and personal statement. 

The sift is due to take place on 22nd April 2024.

Interviews will be held week commencing 6th May 2024.

This interview will be conducted via a video interview, details of which will be provided to you should you be selected for interview. 

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates. 

If invited to interview, this may consist of a range of question types. These could include questions around behaviours and how you would respond in any situation as well as specific examples of things you have done. 

The selection process will be designed specifically for the role. As a result, your assessment will include: 

• An interview

The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.  

For further information on Success Profiles visit our Careers website. 

Please take note that DVLA does not hold a UK Visa & Immigration (UKVI) Skilled Worker License sponsor and are unable to sponsor any individuals for Skilled Worker Sponsorship. 

This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you cannot access the information on our website for any reason, please email DRGComms@dft.gov.uk for assistance.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.