About the job

Job summary

As health and social care issues affect us all, the work of the Department for Health and Social Care is always at the forefront of the public’s mind.

We have an exciting opportunity for a fixed term Marketing Campaigns Manager to join a small, high performing team in an exciting fast paced communications environment for the next twelve months.

Applicants will be required to have demonstrable experience of activating audience tailored campaigns across advertising, PR, social, digital and partnerships. You’ll also have strong written and verbal communications skills and be able to organise your time well and work flexibly to deliver projects on time – often at pace.

This is an opportunity to work in a friendly and welcoming team where you’ll get end to end experience of delivering health campaigns to support the government’s commitments, including Winter Vaccinations and Adult Social Care recruitment. You will also work on the management of a portfolio of brands, including the NHS, CARE and DHSC.

You will be supported to develop your career and skills in our friendly and dynamic team where learning and development is a key offer.

Once you become a member of our team, we are not only interested in what you can bring to communications, but also our culture and values, including commitments to staff health and wellbeing.

DHSC actively welcome applications from anyone who shares the communications directorate's and wider department's commitment to diversity and inclusion, while ensuring candidates who apply through the Disability Confident Scheme requiring adjustments will be supported during our recruitment process.

Job description

Role responsibilities:

Campaign Delivery 

• Understand how campaigns feed into wider departmental priorities 
• Lead on delivery of elements of marketing campaigns including creative development, production, media planning, buying and implementation and evaluation including, but not be limited to: TV, Video-on-Demand, Online Video, radio, digital (including social and search), out of home, PR, influencers, and multicultural; community outreach programmes (including, for example, PR, print, social, radio and podcasts) 
• Be curious and passionate about developing technologies including AI 
• Commission, quality assure work and collaborate with specialist agencies
• Support the delivery of campaigns on time and in budget – striving for value for money

Project Management 

• Support development of project timelines with the ability to manage upwards any challenges and competing priorities 
• Support management of stakeholders; presentations through to presenting
• Support management of third-party suppliers including specialist agencies
• Identify areas for improvement and simplify processes 
• Provide recommendations for project delivery decisions based on evidence and experience and outline considerations such as timings, costs, benefits and risks 

Brand Management

• Support the brand manager to oversee brands, including NHS, CARE and DHSC
• Manage brand misuse reports, permission requests, trademark renewals and general enquiries
• Monitor the brand inbox, responding to queries and actioning any misuse reports

Stakeholder and People Management 

• Build great professional relationships with the Behaviour Programme Unit (BPU), DHSC Policy and NHS Digital, Social and clinical teams with the ability to positively influence
• Work as part of a multi-disciplinary team to deliver campaign excellence
• Champion an environment of inclusion, openness, and innovation 

Administration 

         Understand and effectively manage financial processes with your team including:

• • Management of campaign budgets, ensuring value-for-money 
  • Building positive working relationships with key finance team contacts 
  • Supporting preparation of business cases 
  • Raising purchase orders 
  • Managing estimates and invoices from third party suppliers 
  • Regularly updating financial trackers and monthly and quarterly reporting 
  • Organising and managing meetings (online, in-person and hybrid)
  • Drafting responses to PQs, FOIs and general correspondence

Person specification

• Experience of delivering communications campaigns across a range of channels, such as PR, partnerships, owned and paid for channels. Specific digital and social media channel and activation knowledge is required
• Excellent organisational skills with the ability to prioritise and multi-task. Ability to work quickly and flex to changing priorities in a busy environment across competing tasks
• Excellent verbal and written communication skills, with an excellent attention to detail
• The ability to build strong working relationships across a diverse partner network
• Experience of working with creative and media buying agencies
• Experience of campaign budget management

Benefits

Alongside your salary of £32,188, Department of Health and Social Care contributes £8,690 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths, Experience and Technical skills.

Sift date: expected TBC

Interview date: expected TBC

Interview location: The interview will take place at 39 Victoria Street, Westminster, London, SW1H 0EU.

As part of the application process you will be asked to complete a CV, Statement of Suitability (500 word max) and Behaviours.

Please use your CV to set out your career history, highlighting specific responsibilities and achievements that are relevant for this role. These can be found in the ‘key skills and experience required for the role’ section of the advert.

Please use your Statement of Suitability to (in no more than 500 words) outline how you meet the key skills and experience required for the role as set out in the job advert.

Interview details will be released to candidates who are successful at sift and available interview slots will be released with the sift scores. 

At interview candidates will be assessed on Behaviours, Strengths, Experience and Technical skills.

To find out more about working in the department please visit our page on the Civil Service Careers Website here and to find out more information on how to apply visit the Civil Service Careers Website here 

Please be aware that some travel may be required across the DHSC estate. 

Please note that applicants will require BPSS clearance.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes. 

If you need a change to be made so that you can make your application, you should: 

Contact Government Recruitment Service via dhscrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs. 

Complete the ‘Assistance required’ section in the ‘Additional requirements’ page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

Further Information

A reserve list may be held for a period of 12 months from which further appointments can be made.

Any move to DHSC from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk

If successful and transferring from another Government Department a criminal record check may be carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf.

However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-EmploymentChecks.grs@cabinetoffice.gov.uk stating the job reference number in the subject heading.

New entrants are expected to join on the minimum of the pay band.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return.

Terms and Conditions

Candidates should note that DHSC’s Terms and Conditions of employment changed from 1 October 2013. It is the candidate’s responsibility to ensure they are aware of the terms and conditions they will adopt should they be successful. 

New Entrants to the Civil Service

New entrants appointed in grades AA to G6 will receive DHSC’s modernised terms and conditions:

• Annual Leave: 25 days on entry rising by one day for each completed year of service to a maximum of 30 days and pro-rata for part-time staff
• Privilege Leave: 1 day - for the King’s birthday
• Hours of Work: 37 hours (net) per week for full time staff in all geographical locations, including London and pro rata for part-time staff
• Occupational Sick Pay (OSP): one month full pay/one month half pay on entry, rising by one month for each completed year of service to a maximum of five months’ full pay and five months’ half pay
• Mobility: Mobility clause in contracts allow staff to be mobile across the Civil Service
• Probation: 6 month probation period

Existing Civil Service staff transferring from another Government department, on either level transfer or promotion

All staff moving to DHSC will transfer onto DHSC’s modernised terms and conditions (as outlined above). 

Existing DHSC staff, appointed on either level transfer or promotion

If DHSC’s modernised terms and conditions are already held, the employee will retain those terms and conditions. If DHSC’s pre-modernised terms and conditions are held, the employee will transfer onto DHSC’s modernised terms and conditions (as outlined above).

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.