About the job

Job summary

The Head of Brand & Content will lead BTA’s Destination Brand & Content strategy, developing and executing brand strategy for the Great Britain & England destination brands and leading a global team of talent individuals to create and curate compelling visual and verbal content for integrated marketing delivery.

You will act as Brand Guardian and lead the organisation in applying and ensuring brand consistency through all marketing and communications activity and collaborate closely with cross-functional teams to drive brand awareness and engagement bringing to life the story of a welcoming, dynamic, diverse Britain.

Your job is to own and drive our brand and content strategy and associated budgets for the Great Britain and England destination brands. You will need to navigate multiple stakeholders and drive a global team to deliver compelling always-on content and world class campaign creative.

You will need to be an excellent marketeer. A clear thinker who uses data and insight to develop strategy and inspires others to deliver. Brilliant at problem solving and bridging the asks from government, industry, and our customers, you will sit at the heart of our storytelling.

This role needs a clear thinker, a creative spirit, an inquisitive soul and ‘we can do it’ attitude. This is one of the best jobs in the business and the opportunity to leave a long-lasting footprint on tourism marketing is there to be taken.

Job description

Please refer to the job description.

Person specification

Please refer to the job description.

Benefits

• Flexible Working – We work to make flexibility a reality, and welcome conversations of flexible working from day one.
• Hybrid working.
• Annual Leave – You will get 25 days annual leave when you join, rising to 30 days after 5 years’ service plus you will get an additional 2.5 ‘Privilege Days’ each year.
• Generous Pension – We have a defined contribution pension scheme with a maximum employer contribution of 11% of the annual salary.
• Enhanced Parental and Family Leave Policies – – We provide enhanced family leave, offering up to 23 weeks paid leave for maternity and adoption for eligible employees.
• Commitment to Learning – We are committed to developing and supporting learning, and we have a wide internal L&D offer, with on the job learning opportunities, mentoring schemes, and formal training. We dedicate and provide a minimum of 5 days a year for employees to focus on their own learning.
• Bicycle Scheme loans.
• Eye Care Voucher.
• Staff discounts on VisitBritain Shops.

Things you need to know

Selection process details

Create an account on https://visitbritain.ciphr-irecruit.com/Applicants/vacancy and complete an application with personal statement highlighting your suitability for the role and submit it.

The shortlisted candidates will be invited to attend an interview with the selection panel.

For more information on our interview process, please navigate to - https://www.visitbritain.org/careers 

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.