Engagement Manager
Department for Business and Trade
About the job
Job summary
About the role
We’re looking for an enthusiastic engagement manager to join our existing Engagement and Strategic Adoption team within the Digital, Data and Technology (DDaT) directorate here at DBT. Here in the Engagement and Strategic Adoption team, we have 2 key missions:
- Empower and enable our people to actively promote DDaT's values and ways of working across DBT and externally, increasing productivity and providing value for money.
- Increase quality usage of DBT's products and services, while providing measurable results to further understand and meet our user needs.
In this role, you will work collaboratively across our DDaT teams and professions, developing and implementing communications, engagement and product adoption campaigns - from discovery phase through to reinforcement.
This role requires a user-centred approach in decision making, helping to close the gap between users and DDaT products and services, both internally and externally. It will be your responsibility to engage with users at each stage of their journey, helping improve their overall experience. You will be tasked with developing clear and consistent messaging, helping DDaT teams land key messages with users, driving awareness and encouraging behaviour changes.
Whether you are joining from a communications, product marketing, engagement or digital background, this role will be varied and give you space to innovate and fine-tune your skills. The position provides an opportunity to work closely with a large and growing community of DDaT professionals and DBT staff across the globe, offering you opportunities to stretch and develop in your career.
Job description
Main responsibilities
- Partnering with teams across DDaT to drive awareness, growth and adoption of DDaT’s products and services
- Delivering effective communications and engagement campaigns from discovery through to reinforcement
- Measuring and providing analytics on communications, engagement and adoption activities, understanding how they deliver towards objectives and key results (OKRs)
- Using a variety of tactics and communication channels to reach and interact with intended audiences
- Creating feedback cycles with DDaT teams and users to facilitate continued improvements
- Producing and delivering presentations and workshops
- Working autonomously in an agile and fast-paced environment, adapting to address emerging team priorities
- Creating and guiding others in creating engaging content for an external audience
- Working collaboratively with the team in delivering internal DDaT and DBT events.
Person specification
Skills and experience
It is essential that you have:
- Excellent written and verbal communication skills, with the ability to create engaging and accessible content for different communication channels and audiences
- Excellent copywriting and editorial skills and experience, with a keen eye for detail and the ability to deliver communications to deadlines
- Strong stakeholder management skills, with the ability to build and maintain relationships across different teams and seniority levels
- Effective organisation skills, with the ability to juggle multiple workstreams and work to tight deadlines
It is desirable that you have:
- Awareness of product marketing tactics
- Experience using Microsoft Dynamics and Microsoft Customer Insights
Benefits
Alongside your salary of £32,858, Department for Business and Trade contributes £8,871 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.
Things you need to know
Selection process details
How to apply
As part of the application process you will be asked to upload a two-page CV and complete a 500-word personal statement outlining how you meet the essential skills and experience listed above. You can use bullet points and subheadings if you prefer. Sift will be from week commencing Monday 12th August Interviews will be from week commencing Monday 19th August 2024 Please note these dates are indicative and may be subject to change. If there is a high volume of applications, we will sift looking at your CV only. You may then be progressed to full sift or straight to interview.
How we interview
At the interview stage for this role, you will be asked to demonstrate relevant Strengths and Behaviours from the Success Profiles framework.
Behaviours
- Communicating and Influencing
- Working Together
- Delivering at Pace
Strengths are designed to test your innate talents so are not listed on the advert to ensure you provide a natural answer. You will also be asked to deliver a short presentation and will be informed on the topic when you are invited to interview.
How we offer
Offers may be made in merit order based on location preferences. If you pass the bar at interview but are not the highest scoring you will be held on a 12-month reserve list in case a role becomes available. If you are judged a near miss at interview, you may be offered a post at the grade below the one you applied for. This role requires SC clearance. DBT’s requirement for SC clearance is to have been present in the UK for at least 3 of the last 5 years. Failure to meet this requirement will result in your application being rejected and your offer will be withdrawn. Checks will also be made against:
- departmental or company records (personnel files, staff reports, sick leave reports and security records)
- UK criminal records covering both spent and unspent criminal records
- your credit and financial history with a credit reference agency
- security services record
- location details
More about us
This role can only be worked from within the UK, not overseas. If you are based in London, you will receive London weighting. DBT employees work in a hybrid pattern, spending 2-3 days a week (pro rata) in the office on average. Travel to your primary office location will not be paid for by DBT, but costs for travel to an office which is not your main location will be covered. You can find out more about our office locations, how we calculate salaries, our diversity statement and reasonable adjustments, the Recruitment Principles, the Civil Service code and our complaints procedure on our website. Find out more about life at DBT, our benefits and meet the team by watching our video or reading our blog!
Feedback will only be provided if you attend an interview or assessment.
Security
Successful candidates must undergo a criminal record check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).
See our vetting charter (opens in a new window). People working with government assets must complete baseline personnel security standard (opens in new window) checks.
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of the Republic of Ireland
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
- nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
- individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
- Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Working for the Civil Service
Please note this Post is NOT regulated by the Civil Service Commission. The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.