About the job

Job summary

As the lead for Kew’s email marketing you will drive growth in customer engagement and loyalty through our email marketing programme to support ambitious income targets across ticket sales, membership, fundraising, ecommerce and other areas. You will also use email as a channel to engage customers in Kew’s vital mission and support our science, learning and community teams. 

Job description

You will own and deliver our marketing strategy and end-to-end email activity including automation programmes, transactional emails, newsletters, campaigns, segmentation and personalisation.

Person specification

You will have exceptional experience of creating and delivering email marketing strategies, ideally within a consumer environment. Your excellent data analysis skills and experience in using customer data to build segmented and personalised emails will be vital to this role. You will demonstrate experience in setting up and optimising automation programmes, campaigns, newsletters and other email activity to drive brand engagement and income.

Your data skills will be matched with a strong creative flair, with the ability to write engaging, accurate copy and commission inspiring design templates within brand guidelines.

Benefits

Our fantastic benefits package includes opportunities for continuous learning, a generous annual leave entitlement, flexible working to help you maintain a healthy work-life balance, an Employee Assistance Programme and other wellbeing support such as cycle to work scheme and discounted gym membership. We also offer a competitive pension, an employee discount scheme and free entry into a wide range of national museums and galleries, as well access to our own beautiful gardens at Kew and Wakehurst.

Things you need to know

Selection process details

To apply for this role, please submit your application through the Kew Gardens website.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.