About the job

Job summary

Do you have very strong interpersonal communications skills?

Do you enjoy working with a range of people to develop a compelling communications strategy?

Can you build strong relationships with a variety of stakeholders?

We are looking for a confident and passionate Digital Engagement Manager, already working in the digital space, who will develop and execute communications goals, strategies and campaigns that align with our business goals and enhance our reputation.  

As a Digital Engagement Manager within Technology Services, you will work in the Business Management Team. You’ll be working within a wider community of content creators, delivery leads, other Digital Engagement specialists.  You will be a business to partner portfolio managers across all of Technology Services and develop successful, long term strategic relationships with our customers.   You will ensure our internal products and services are communicated and shared with our community in ways that are user-focused, accessible, and easy to understand.

The engagement community within Technology Services is developing and we want you to help shape our digital engagement capability in this emerging space. We want to establish closer ties with our user-centred design colleagues within the organisation and truly put the user at the centre of all that we do.

Job description

• Responsible for the design and evaluation of a variety of internal communication channels and products such as internal newsletters, email, infographics, video etc,
• Work with the content creators within the team to support the production of our communications campaigns to achieve optimum engagement and meet often tight deadlines
• Ensure consistent and user-focused design of internal communication products, including our intranet and SharePoint presence, keeping up to date with best practice and guidelines, championing accessibility, and curating content
• Support and champion the reporting of internal communications insight and engagement metrics, keeping up to date with the latest trends and tools available
• Proactively build understanding of the colleagues’ needs, recommend how these can support internal communication campaigns
• Create clear, accessible, and accurate written content. Help to shape and uphold clear written communications standards and a consistent style
• Have a positive attitude and offer relevant advice on communications, channels, and engagement to stakeholders
• Be a visible and active member of the Digital Engagement community.

Person specification

When giving details in your employment history and personal statement you should highlight your experience in line with essential criteria below:

• The ability to implement and evaluate a variety of internal communication products
• Manage relationships with channel owners 
• Proactively identify story ideas and content
• Understand how to create engaging, accessible, and accurate written content. and can implement guidance and best practice in areas including accessibility, diversity, language, and branding
• Experience of working in fast paced communications team, producing strategies and communications products - delivering at pace - and evaluating their impact
• Proven experience in creating, implementing and evaluating a variety of internal  communication processes.

If you would like to learn more about the role, please contact abs.ali@dwp.gov.uk.

Benefits

• An employer pension contribution of up to 27% For further information please click here.
• Annual leave rising up to 30 days, (based on your working pattern).
• Family friendly flexible working arrangements, such as hybrid working, job sharing, term-time working, flexi-time and compressed hours.
• Learning and development tailored to your role this could include industry recognised qualifications, coaching and mentoring. 
• An inclusive and diverse environment with opportunities to join staff networks including: Women’s Network, National Race Network, National Disability Network (THRIVE) and many more.

Location

Applicants should apply for suitable posts where they can travel to and from their home office location daily within a reasonable time.   

Please be aware that this role can only be worked in the UK and not overseas. Relocation costs will not be reimbursed 

Hybrid Working

This job role may be suitable for hybrid working, which is where an employee works part of the week in their DWP office and part of the week from home.  This is a voluntary, non-contractual arrangement and your office will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business need but personal circumstances and other relevant circumstances will also be taken into account. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.

Salary Information

Pay for this role is from £40,201 to £43,347.

Our offer to successful candidates will be based on an assessment of your skills and experience as demonstrated at interview.

Existing Civil Servants who secure a new role on lateral transfer should maintain their current salary.

Existing Civil Servants who gain promotion may move to the bottom of the next grade pay scale or 10% increase in salary whichever would be the greater.

Things you need to know

Selection process details

Stage 1: Application

Your application will consist of three parts:

1. A Personal Details application form.

2. Your employment history detailing your responsibilities, skills, accomplishments, plus your qualifications and relevant training. Please copy this information into the box field provided.

3. Personal statement up to 750 words. 

Further details around what this will entail are listed on the application form.

When giving details in your employment history and personal statement you should highlight your experience in line with essential criteria.

The sift panel will use the information in your employment history and personal statement to assess your experience, skills and knowledge against the essential criteria above.

For Hints and Tips on completing your application visit Applying for jobs at DWP Digital.

Applications will be sifted at regular intervals from the date the posts are advertised. Please apply as soon as you can, do not wait until the end of the campaign. 

Important Information

• You will be asked to complete your employment history any information that you would customarily share on a CV should therefore be entered onto the application form.
• Personal details that could be used to identify you including your name, contact details and address must be removed for your application to be considered.
• If your employment history/personal statement contains any personal details your application will be withdrawn.

Stage 2: Interview

If you’re successful at sift stage you will be invited to a video interview via Microsoft Teams. There, you will be assessed against the experiences listed in the essential criteria.

Question in Advance

To help you prepare and settle into the interview you will be sent the experience questions in advance of the interview, 5 days prior to your interview. These questions should be treated as confidential and should not be shared. The interview panel may ask you other questions which will not be shared in advance, including follow-up questions, and those about your experience. Candidates should be asked further probing questions if their response is deemed to require further information to determine suitability for the role.

You will be asked to do a 10 minutes presentation on a specific topic. Further details will be provided to candidates invited to interview. 

Interviews will take place from late February 2024. Interview dates to be confirmed.

Further information:

Find out more about Working for DWP

For Hints and Tips on completing your application visit Applying for jobs at DWP Digital.

A reserve list may be held for a period of 6 months from which further appointments can be made. 

Reserve list candidates will be posted in merit order by location. 

The Civil Service values honesty and integrity and expects all candidates to abide by these principles. Please ensure that all examples provided in your application are taken directly from your own experience and that you describe the examples in your own words. Applications will be screened and if evidence of plagiarism or copying examples/answers from other sources is found, your application will be withdrawn. Internal DWP candidates may also face disciplinary action.

Reasonable Adjustment

At DWP we value diversity and inclusion and actively encourage and welcome applications from everyone, including those that are underrepresented in our workforce.

We consider visible and non-visible disabilities, neurodiversity or learning differences, chronic medical conditions, or mental ill health. Examples include dyslexia, epilepsy, autism, chronic fatigue, or schizophrenia.

If you need a change to be made so that you can make your application, you should: Contact Government Recruitment Service via DigitalRecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Complete the “Reasonable Adjustments” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.

For further information on reasonable adjustments, terms and conditions and how we recruit visit the How We Recruit, page

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.