About the job

Job summary

This is a fast paced and exciting role, working at the centre of government, in partnership with private sector organisations and individuals. The Deputy Director is responsible for the governance and delivery of a highly effective and innovative programme that drives consistent ROI, through increasing the number of people who visit, study, trade, invest, live and work in the UK; reaching tens of millions of people across the globe.

The Deputy Director will work with the Director and GREAT SMT (x 4) to set the strategy for GREAT and lead governance and delivery across GREAT HQ as well as all GREAT campaign partners. You will be expected to work with C-Suite industry leaders as well as supporting Cabinet ministers and working across the Civil and public service, influencing at the most senior levels.

This role involves leadership of the GREAT HQ team as well as owning relationships with a matrix network including other government departments and ALBs, private sector partners, prominent individuals, and creative, media and PR agencies. This role reports to the Director and is supported by one direct report (G6) and a total direct team of 18.

The role also forms part of the Government Communication Service (GCS) central SLT, contributing to GCS’ overarching vision and agenda.

Job description

• Support the Director with the leadership of the GREAT campaign: Ensure that all £57m of GREAT spending is delivering maximum value for money and is robustly measured for effectiveness.
• Create and manage multiple senior stakeholder relationships and achieve programme support from key stakeholders including Cabinet Ministers and External stakeholders, including the GREAT Private Sector Council and key business leaders and high-profile individuals. Contributing to an annual Value-in-kind target of £30m+.
• Own GREAT’s strategy and provide effective oversight of GREAT’s three core functions and associated sub teams:
• Governance and policy development for the GREAT programme, working across Whitehall to ensure the campaign delivers against PM Priorities and programme board direction. Including lead Secretariat for Programme Board and PSC .
• Developing and protecting the GREAT brand; ensuring all partners adhere to brand positioning and guidelines.
• Strategy and delivery for GREAT HQ owned channels, campaigns and partnerships, including direct leadership on selected workstreams and delivery projects. 
• Lead the GREAT HQ team day-to-day including professional development.
• Lead the matrix team of delivery partners including other Whitehall-based HMG departments, ALBs and international teams at Post.
• Drive creative thinking across the campaign so that it remains fresh, relevant, effective and diverse including leadership of GREAT’s overall creativity and innovation strategy.
• Lead relationships with agencies (Creative, Media, PR), to include briefing, media planning, buying, creative development, production, and campaign optimisation.
• Lead GREAT’s sponsorship strategy - Annual target of £10m+.
• Ownership of evaluation; working closely with I&E lead to deliver evaluation.
• Leadership of best practice across the programme, promoting and upholding GCS campaigning best practice.
• Maintain and enhance the reputation of the campaign and the Government Communication Service (GCS), ensuring talented communicators, both in the UK and overseas, are drawn to a career in Government Communications.

Person specification

Essential Criteria:

• A critical thinker and problem solver with the proven ability to navigate ambiguity in complex operating environments and demonstrate sound political acumen and judgement.
• Ability to lead, inspire and motivate a cross-functional matrix team.
• Experience of leading successful partnership models; delivering through effective and collaborative partnerships across organisational boundaries.
• Strong private sector experience to support formation and maintenance of crucial private sector partnerships.
• Excellent stakeholder management and influencing skills at the highest level, for example with Cabinet Ministers within government or C-Suite executives in the private sector.
• Experience of successfully managing external agencies. Specifically creative, media and PR.
• Ability to think creatively and drive innovation across the campaign.
• Strong commercial acumen and experience of managing multi-million pound budgets effectively.
• Excellent written and presentation skills.
• Experience of international branding and B2C marketing, preferably within the private sector.
• Experience of leading large-scale, integrated marketing campaigns nationally and/or internationally, from strategy to execution.
• Experience of marketing evaluation and ROI methodology.
• Experience of leading sponsorship and/or value-in-kind processes with private sector partners.

Benefits

Alongside your salary of £75,000, Cabinet Office contributes £20,250 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

Things you need to know

Selection process details

We will be looking at your experience, career history and achievements that are relevant to the role.

Some of the assessment methods which will be used to understand your experience include:

1.CV (max 1250 words)

2.Personal statement (max 1250 words)

3.Final interview

Should a large number of applications be received, an initial sift may be undertaken using the lead Behaviour, Leadership.

Selection process

As part of the selection process during the application process and interview stage you will be assessed against Success profiles.

Expected timeline (subject to change)
Expected sift date – 25th January 2024
Expected interview date/s – 15th February
Interview location - Room 034, 70 Whitehall, Cabinet Office

Reasonable adjustments
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

Further information
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'contact point for applicants' section.

Please note that this role requires SC clearance, which would normally need 3 years UK residency in the past 5. This is not an absolute requirement, but supplementary checks may be needed where individuals have not lived in the UK for that period. This may mean your security clearance (and therefore your appointment) will take longer or, in some cases, not be possible.

Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you.

Any move to Cabinet Office from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at: https://www.childcarechoices.gov.uk.

A reserve list will be held for a period of 12 months, from which further appointments can be made.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).

See our vetting charter (opens in a new window). People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.