About the job

Job summary

We recognise the challenges that people with protected characteristics may experience on the job market and in their career progression. We are fully committed to being an inclusive employer and ensuring equal opportunities. We are keen to make our workforce as diverse as possible, and we hope to attract applications from underrepresented groups, including ethnic minorities, people with a disability, and people with gender diverse identities.

Are you a confident Marketing or Campaign Manager looking for your next exciting challenge where you can really make a difference?

Have you got experience supporting the planning and development of insight-based multi-channel paid media campaigns?

Are you someone who has a good understanding of the value of evaluation and experience of applying different methods to demonstrate the impact of paid campaigns?

Can you use your superb people and time management skills to meet deadlines and effectively work with others?

Do you have a flair for producing creative marketing material and enjoy seeing groundbreaking campaigns through from beginning to end?

If so, we’d love to hear from you! We’re seeking a motivated, driven and creative individual to take on a varied and challenging role delivering campaigns and social media activity with real impact. So please apply, we can’t wait to hear from you!

Job description

The Department for Transport is a high-profile department at the heart of Government. We pride ourselves on first-class, creative communication that tells compelling stories about transport through the people that use it.

Are you a talented and confident Marketing or Campaign Manager who wants to deliver insight-driven behaviour change and awareness raising communications across a range of paid campaigns, including the award-winning THINK! road safety campaign?

We have an exciting opportunity for a Campaign Manager to join our team! The successful candidate will be responsible for the day-to-day planning, delivery and evaluation of innovative paid campaigns. You will be working closely with creative, media planning and research agencies, forging strong relationships with stakeholders, policy officials and Ministers’ offices.

You will also support the running of campaign social channels, ensuring a strategic and creative approach to engaging target audiences and key stakeholders. A good understanding of paid and organic social media marketing is important, and we’d be keen to hear from anyone who also has experience of digital content creation and community management.

Responsibilities include but are not limited to:

• Supporting campaign planning and delivery across above and below the line channels including broadcast (e.g. radio, video on demand), PR, digital and social media platforms, and brand and media partnerships.
• Working collaboratively with external commercial agencies to deliver high quality, cost effective creative content to agreed timescales and budget, and to agree and implement multi-channel media plans.
• Supporting the development and delivery of evaluation plans to assess impact and effectiveness of campaign activity, applying learnings to future activity.
• Supporting management of social channels, ensuring alignment with paid campaign plans, and using digital tools to monitor and evaluate performance and identify trends. This could also include creating image or video content for organic social activity.
• Managing day-to-day finance tasks including raising PO's, processing goods receipts, and keeping track of spend against budget forecasts.

For further information, please see the attached Role Profile.

Person specification

About you:

The successful candidate will have:

• A strong background in marketing with a good understanding of marketing best practice.
• Experience of supporting the planning and implementation of insight-based multi-channel campaigns.
• Excellent stakeholder management experience, including working with external agencies.
• Demonstrating a strong understanding of a broad range of paid media channels.
• The value of evaluation and experience of applying different methods to demonstrate the impact of paid campaigns.
• Paid and organic social media marketing, and experience of managing and monitoring the performance of social channels.
• Have the ability to priorities effectively, managing different project streams and timelines.
• Be an excellent team player!

Additional Information:

A minimum 60% of your working time should be spent at your principal workplace, although requirements to attend other locations for official business, or carry out detached duty in another DfT workplace, will also count towards this level of attendance. 

Occasional travel to other DfT offices will be required.

Benefits

Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.

Find out more about what it's like working at the Department for Transport

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

When considering applying please look at how your experience relates to the role, and within your CV and Personal Statement please provide detailed evidence of your experience of the following: 

• Your experience of supporting the planning and implementation of insight-based campaigns. You should include how you’ve worked with external agencies and used a range of paid media channels.
• A good understanding of the value of evaluation and experience of measuring the impact of campaigns.
• Understanding of social media marketing and experience of managing and monitoring the performance of social channels.
• Excellent people and time management skills, including ability to meet deadlines and work effectively with internal and external stakeholders.

Please fully utilise the 1000 word count when completing your personal statement.

The sift is due to take place from 1st January 2024.

Interviews are likely to be held from 15th January 2024.

We will try to meet the dates set out in the advert. There may be occasions when these dates will change. You will be provided with sufficient notice of the confirmed dates.

The selection process will be designed specifically for the role. As a result, your assessment will include:

• An Interview
• Presentation

This interview will be conducted online via MS Teams. Further details will be provided to you should you be selected for interview.

You’re encouraged to become familiar with the role profile, as you may be assessed against any of the criteria recorded within.

The Department for Transport alongside other Government Departments recruit using Success Profiles. This means for each role we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

For further information on Success Profiles visit our Careers website.

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you cannot access the information on our website for any reason, please email DRGComms@dft.gov.uk for assistance.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. 

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must undergo a criminal record check. People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window). The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.